KIMS Liver Clinic

KIMS Liver Clinic



KIMS Liver Clinic has been in its fledgling state when a promotional campaign was imperative to give it a shot in the arm. To achieve this, it has become necessary to imbibe a well-accepted social cause to make the campaign instantly appealing and effective as well. Dogs have been getting due, or sometimes undue even, importance in the media with the society having gone divided on the stray dog issue. The Ad takes advantage of the prevailing social psyche, with a thought-provoking caption: "Have you been caring for your liver as much as you do that for your dog?!"

Published:Deecember 2015

Creative Director:Viju Sreedhar

Visualiser:Shilu Gopinath

Copywriter:Satish Rajagopal